Tag Archives: japan tennis

Kei Nishikori continues to make history


Kei Nishikori continues to lift Japan tennis to new heights.
This time he wins three consecutive matches to bring Japan to its first appearance in the Davis Cup quarterfinals.
We caught up with the champ and here is what he had to say.

What does it mean to you to bring Japan to its 1st Davis Cup quarterfinals?

It’s an amazing feeling. Japan Tennis is really improving and I am happy to see tennis grow in Japan like this.

You don’t play doubles very often, what was it like playing doubles with
Yasutaka Uchiyama?

It was a new experience. To be honest, I played very well in the doubles. I was very happy with that result.

You played 3 matches during this tie, Do you have a tip for kids when they have to play multiple matches in a day during jr. tournaments?

It’s always tough to play back to back.
I take very serious my warm up, cool down, etc. and always make sure you are prepared well.

To keep up with the latest on Kei Nishikori go to http://www.facebook.com/keinishikori or follow him on Twitter @keinishikori


Ying Yang

Tatsuma Ito with the Wilson Steam & new Spring Apparel for Australian Open 2013

So it’s been a successful past couple of days, we were able to get some practice footage with Roger Federer, we shot Japanese player Tatsuma Ito for the new Wilson Tour Premium & Tour Standard tennis ball in Japan, Feliciano Lopez for a 2014 product that we are working on and we managed to also get some Vika practice stuff. All in all, a very productive.

So much has changed in the last few months, we really have a full team in marketing now. It’s pretty cool to have Robin shooting  great photos & videos, Lauren doing a fantastic job looking after our website and social media day to day and now I actually have a counter part! So my official title is Hardgoods Marketing Manager and our Softgoods Marketing Manager is Anna Guelzim…. She is the ying to my yang… she’s a ballerina, I am a tennis player, I’m tall, she is short, she is girly, I am a tomboy, I wear all black, she loves color, she can’t catch, just call me Victor Cruz,!! Hahaha

It’s great to have another person to bounce ideas of off and we are having a blast together while we are working. This is her first trip to Oz and so far so good…. she has gone through our rookie tour training, opening boxes (sometimes fitting in one), underlining player names and getting to know the ins and outs of tournament life.

It’s great to have the team in place and ready to keep elevating the brand.

Today we are shooting some more stuff with one of our young players from Latin America Paula Ormaechea and I will meet with Renaud about the photoshoot in Indian Wells in March… should be another good afternoon.

Until later,


Anna Guelzim stuck on a stoop... Had to help her down from this high place! :)

Anna Guelzim stuck on a stoop… Had to help her down from this high place! 🙂

Wilson Team Effort Brings the Funny

So I finally can go into depth on officially my favorite Wilson video I have done thus far!! 🙂

This Wilson Steam video is based on all those learning center ads you see on tv for the kids that are struggling at school and the learning center helps them get the best out of themselves.. blah blah blah.

It is my favorite piece we have done so far, the acting is so good that some of the feedback so far has been that people think we are being serious!! It’s a dramedy people!!! haha  Although I do think every junior tennis player has gone through these type of conversations with their parents after a tough loss though, right?!  😉

So how did we end up there?! So while I definitely had the Juice infomercial locked and loaded, I knew I needed something for Steam. After discussing my favorite informercials with Kari Brown, GM Jon Muir’s assistant (who has the great challenge of sitting accross from me daily) brings up a local ad that we see on tv often. The acting was so over the top awesome that we had to make it our own.

That’s what I love about this video, it was not just my idea…. so many people were involved and I feel lucky to work with so many cool and creative people!! We had Mario helped bring in some players, our juniors Gabby Andrews and Bryce Pereira, their fathers, mothers, coaches, aunts and uncles play the parents, my friend Brandis and her student Joe (he’s the kids that promises to try harder), Kei Nishikori makes an appearance, Robin behind the camera, cleaning the edits and then we had US Sales Manager Jeffery Adams do the voiceover! lol  Now for those of you who don’t know Jeffery, to have him talk as fast as he could during the “paid advertisement” part was the best part! It was definitely out of his comfort zone, but he did an amazing job! We did all his voiceovers in the IW hotel room and it looked weird with 3 of us sitting there, but it was super effective!! You guys have to pay attention to the great words he is saying UBER fast… someone very funny wrote it 😉  

Also, wanted to recognize a great addition to the Wilson team, Robin Fenlon. He has been our digital videographer on the videos you saw from Indian Wells through now. He is  amazing fun to work with…. just by chance I met him through a friend and he has been a great asset to our social media and instrumental in making the scripts that I have had on the pages for a while  come alive!! Psyched to work with him… and even more psyched about what we have planned Roland Garros… can’t wait to share it with you guys!!!

Until later,


Jeffery Adams working the mic for Wilson vid!

Jeffery Adams working the mic for Wilson vid!

Robin doin work


Are you ready for what’s NEXT from Wilson Tennis?

Wilson’s Next Gen players can’t wait to leave their mark on the ATP & WTA Tour.
They are the future of our sport. They bring serious energy to the courts and their passion, desire and heart will lead them to success.
Get to know the Wilson Next Gen crew.


Kei Nishikori swings his Tour BLX tennis racket

Wilson Racquet Sports, the leading tennis manufacturer in the world, is proud to announce a partnership with Soles4Souls, the international shoe charity.

On Saturday, February 5, from 12:30 – 2:00 p.m., Wilson Racquet Sports will be partnering with San Jose tennis specialty store, Swetka’s Tennis Shop, to offer tennis consumers the opportunity to trade in their current tennis shoes from any brand and purchase new Wilson adult tennis shoes at half the retail price. As a part of this very special day, professional tennis player and Wilson athlete, Kei Nishikori, will be appearing at Swetka’s to sign autographs for his fans. Nishikori, currently ranked #70 in the world and from Japan, is one of the most popular and promising young tennis stars globally and is scheduled to play in next week’s SAP Open men’s professional tournament in San Jose, California.

Every 9 seconds, Soles4Souls gives away another pair of shoes to someone in need. The shoe charity has earned glowing endorsements from Hollywood stars and professional athletes, but the people that truly make the non-profit organization effective are those who clean out their closets to personally drop off their ‘gently worn’ shoes at a participating location.

“Soles4Souls makes such a difference in the lives of so many and has really helped us to ensure we stay true to our core values. Health and wellness is important not only for our feet and body but also for our environment. Wilson and Swetka’s are happy to be pairing up to contribute to this cause,” said Claire Ortiz, Global Business Director of Apparel & Footwear at Wilson Racquet Sports. “As the number #1 global brand in tennis and leader in performance tennis products, we are excited to help people around the world and truly make a difference.”

Soles4Souls and Wilson Racquet Sports will be collecting your gently worn tennis footwear or monetary contributions to ship to people in need, whether they are victims of natural disasters or subject to living in extreme poverty. It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets. The charity can use each and every one of these pairs to make a tangible difference in someone’s life.

“Wilson Racquet Sports is a terrific partner and we are excited they are offering customers a great way to get involved in our mission,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their efforts will benefit many people in need and we are proud to have their support,” he said.

For more information, please contact Swetka’s Tennis Shop, 1039 El Monte Ave # J., Mountain View, California 94040, 650-968-8952, www.swetkas.com

To learn more about Wilson Racquet Sports, please visit www.wilson.com and www.facebook.com/WilsonTennis.

People and companies interested in donating can visit the Soles4Souls website at www.giveshoes.org.

Kei Nishikori hit a big forehand with his Tour BLX tennis racket

Wilson renews Kei Nishikori

Kei Nishikori plays with the Wilson Tour BLX tennis racket

Top touring pro, Kei Nishikori, has signed a multi-year contract to continue with his long time racket sponsor, Wilson Racquet Sports.

Nishikori has been a member of the Wilson Team since he was 10 years old and in that time climbed to a career high #56 in the ATP World Tour rankings.  “I am pleased to continue playing and endorsing Wilson,” Nishikori said. “They have supported me so much throughout my career and I am excited to continue our relationship for many years to come.”

The #1 Japanese player returned to the tour this year after recovering from elbow surgery, and has been making a statement ever since. He won back to back ATP Challenger Tour titles at the Savannah Challenger followed by a win at the Sarasota Open. At this year’s US Open, Nishikori ousted the 11th seed Marin Čilić, 5-7, 7-6, 3-6, 7-6, 6-1, to advance to the third round. He was also named the 2008 ATP World Tour Newcomer of the Year.

Following his strong showing at the US Open, Nishikori will play a full fall schedule in Asia and Europe. “Kei is a dynamic player with an aggressive style of play,” said Massimo Calvelli, Global Tour Director of Wilson Racquet Sports.  “This partnership represents a significant piece of our overall marketing strategy.  Kei has a strong following in Japan and the local region and his influence on our overall sales is key and integral to the brand.” Nishikori is currently playing with the Wilson Tour BLX racket.