Tag Archives: indian wells

2014 Wilson Photo Shoot

Something you may not think about when shopping for your new tennis gear is that the Wilson team has been researching, developing, and producing those products long before they hit the shelf. In fact, our line for next year is already in the making. For us to be able to show you those products by the time they hit your tennis shop, we also need to photograph them which brings me to the exciting part of this blog post – the 2014 Wilson photoshoot!

We can’t give away all the secrets, but as I type we’re grinding it out in Indian Wells to shoot players in our 2014 gear. That means long days of hustling back and forth between the shoot and the tournament, but also a lot of fun and some pretty cool behind the scenes photos for you guys. Yesterday at the shoot we saw some awesome shots of Stephanie Dubois, Melanie Oudin, Raquel Pedraza, and a couple of adorable kids. Here’s a quick peek behind the curtain:

set up

raquel makeup


stephanie makeup chair

stephanie dubous
shot set up

tracy feeding balls
melanie touchup copy

melanie oudin

wilson junior

wilson junior


Federer mania in Indian Wells for sure

Milos Raonic at Pete Carlson's Golf & Tennis Shop

Ok, yesterday was ok with an autograph session with Milos Raonic at Pete Carlson’s Golf & Tennis… but  today will hopefully be even better…. think it’s a big day… Roger Federer will be signing autographs today for Wilson at the Tennis Warehouse tent at 4pm and it will be chaos for sure. This is when I get to play security and have to be the person everyone hates as they try to get closer to the player, talk to the player about their neighbor who just loves him and has a shrine in his house, ask him about his kids, blah blah blah…. So I play the hardcore b***h so the player doesn’t have to deal with telling someone OK ALREADY!! hahaha….

In addition, I will be chasing players down trying to get bag checks for Tennis Channel and also we will be doing a short video with Vika Azarenka and Petra Kvitova. This is going to be a cool thing we are doing in partnership with the WTA…. can’t tell you exactly what it is yet… but should be fun. We are going to do that just before they play doubles later today.

Let’s see how it goes….

Until later,


We’re baaaaaccckkkkk!!!! Indian Wells, here we go!

Sometimes you just need to get high!! lol Climbing the fence to get the shot of the Wilson Steam that we want on camera

Good morning everyone!

So it’s 1am here in Newport Beach, California and oddly enough I just woke up from going to bed at 11pm and I have to be up at 4:30am to head to Indian Wells…..I think it’s common when you know you have to get up early, that you really don’t sleep…. so thought I might as well takes this opportunity to write the 1st entry for IW! 😉

The last couple of days have been spent shooting video with Vika Azarenka, some of our young upcoming American tennis players and some local junior players…. it has been a blast!!!

I don’t want too give too much away, so I am going to let some photos from the shoot do the talking….

Hopefully the video is as funny as it is in our heads and as much fun as we had shooting it!!!

It’s off to the desert in a couple of hrs to shoot some more ‘Evidence’ for the Juice and Steam ads….. my boss Mike gets in today and we will be shooting some legality stuff…. rumor has it the wind is supposed to be killer next couple of days… hope it doesn’t become an issue…..

Will write more when I am not completely delirious… it was a long couple of days and the next two days will also be EXTENDED!!

Let’s cross our fingers we get some good stuff that you will enjoy. 🙂

Until later,


Gabby Andrews is ready for her close-up with Wilson Steam tennis racket

Gabby Andrews is ready for her close-up with Wilson Steam tennis racket

Shooting the Wilson Juice tennis racket

Shooting the Wilson Juice tennis racket

Bryce doing his best acting with the Wilson Juice!

Bryce doing his best acting with the Wilson Juice!

Sabine Lisicki answers Facebook fan questions


Sabine Lisicki is the WTA world #14 and always a crowd favorite.

Sabine has had her best results with her Wilson Blade 98 Pink BLX tennis racket, reaching a career high #14 and reached the semis of Wimbledon, becoming the 1st German in 12 years to reach a Grand Slam semi.

We caught up with Sabine to get some of your fan questions answered.

Anderson Chan What’s your favorite dessert and which kind of restaurant’s you like to go :)?
Sabine: Ice cream in the summer at a gelatos place. I enjoy the variety of restaurants. Pretty much depends what I feel like. But I do like to go to Indian restaurants.

Robin Wilson  Whats your pre-match meal/snack consist of?
Sabine: Usually plain rice or gluten free pasta with a little bit of chicken

Kristin Dietz Jones What is your favorite junk food?
Sabine: See question number one

Aliny Calejon  Who’s her dream mixed doubles partner?
Sabine: Roger Federer

Ahmad Mubarak Tell us about your pet.
Sabine: What do you want to know? It’s a Yorkshire terrier and is called Happy 🙂

Wilson GM Jon Muir receives Tennis News 2009 Person of the Year Award in Indian Wells

Roger Federer congratulates Jon Muir

On March 14, Jon Muir received the 2009 Tennis News Person of the Year Award from Tennis News Publisher Bob Larson and Steve Bellamy on Center Court of the Indian Wells Tennis Garden during the BNP Paribas Open. Prior to the ceremony, Muir also received a congrats from Wilson’s top player Roger Federer.

Jon Muir, the 2009-10 president of the Tennis Industry Association, and worldwide general manager of Wilson Racquet Division was named the Tennis News 2009 Person of the Year.

Through his leadership the TIA is evolving as an industry organization to establish industry economic objectives, an increased focus on creating frequent players/consumers for the sport, and establishing clearer communications and tools that can be utilized throughout the industry.

In 2009, the TIA held two “summit” meetings with representatives from all the major organizations in the industry to discuss concerns and develop further their focus in the following areas:

* Economic Health: TIA is embarking to measure the total size of the tennis industry to include all stakeholders and gather other key economic barometers so they can focus more on big picture goals to increase the total revenue size and economic impact of the industry, including understanding total employment that is driven by the tennis industry.

* Communication & Awareness: The TIA is building & consolidating its information into one single website (www.tennisindustry.org) that will allow all stakeholders to access basic research information, key facts & updates, and general messaging information for the sport and industry that everyone can utilize to further drive interest in tennis and allow everyone to leverage shared information to drive potential non-endemic revenues into our industry.

* Frequent Players: While participation now exceeds 30 million total players and tennis is the fastest growing traditional sport in America, the TIA must focus additional efforts to translate this into more frequent consumers for our sport and industry. There are currently 5.4 million frequent players, but as Muir has stated if we can just achieve a 5% increase each year, we will exceed 9 million frequent players by 2020 and this would have a substantially positive economic impact on our industry and sport – over the next 10 years – and all stakeholders from retailers to tennis professionals, membership to events, media to manufacturers will have a dramatically larger economic pie to share in – that benefits all.

Muir has committed that the industry will begin to see the TIA evolve in 2010 to support these focus areas while still maintaining its strong research and overall participation efforts with the USTA.

One other tool of interest that the TIA has been working on is its “PlayTennis” widget concept that may provide a powerful type of tennis search engine pathway tool to everyone in the industry that helps players find local facilities, certified tennis professionals, quickstart programs, and other potential simple search filters that will support new and re-joining players finding the appropriate pathway to becoming a frequent player in the sport. In addition to this, the TIA launched its “Racket Up, America” promotion in 2009 as a first step to rally the industry focus on getting people playing tennis given the challenging economic environment and this was meant to drive consumers to buy a new racket with tennis retailers. The TIA has said it will continue to explore ways to expand the Racket Up, America promotion in 2010 for broader awareness and impact.

Muir started his career in tennis as a teaching professional in Southern California and was soon offered a sales rep position by Dave Haggerty and Steve Zalinski at Dunlop. Two years later, in 1997, he was hired by Bob Shafer at Wilson as a territory sales manager in the Southern California area. He has served in various positions at Wilson in sales, promotions, and marketing before taking his current responsibility as worldwide General Manager in 2006. Now he travels frequently, about 150 days a year with most of this internationally to support Wilson’s business and growth outside the US market.

Muir is still a current, certified tennis professional with both the USPTA and the PTR organizations as well as serving on the Executive Committee of the USTA national board as a Presidential Appointee of Lucy Garvin.

To follow Wilson General Manager Jon Muir around the globe and get the inside scoop on the tennis industry go to Jon Muir’s Twitter click here


Steve Bellamy, Jon Muir & Bob Larson on Center Court at the BNP Paribas Open at the Indian Wells Tennis Garden

Wilson at Indian Wells

What’s up Wilson followers?!

Well, it’s been a while since we wrote a Tour blog, so here we go!

Let me start off by saying, we are lucky to have some of the nicest players on tour and it is always fun to see players enjoy what they do!

I was in Indian Wells last week and caught up with a lot of our players. We had some great autograph sessions with Alona Bondarenko, Mardy Fish, and Melanie Oudin. Melanie is a great girl and her success has not changed her a bit. She continues to be a super nice to everyone and she deserves the success she’s had and we hope it continues!! We also did a very cool doubles clinic with Rajeev Ram and Eric Butorac as fans got the chance to hit with them on site in Indian Wells. It was funny to see people try to knock Rajeev and Eric off the court…..one guy got extremely excited to try and hit a winnner that he hit the ball over the fence…..yes, over the fence!!! haha

This past week we also launched our new UStream channel where we had a Bethanie Mattek-Sands, Anne Keothavong and Polona Hercog stop by to give us some insight to the tour, talk tennis, random stuff and have some fun answering your questions. Hopefully everyone really enjoyed the interviews and we will have a few more from Miami…..Check out some of the hightlights from IW with the links below. All three girls were awesome and I had a blast interviewing them. Make sure you check out the last minute or so of Polona and I going head to head in a bread eating contest!!! haha Don’t ask! 😛

So Indian Wells is always a popular time for the Tennis Channel to do some bag checks so we had Feliciano Lopez, Petra Martic and a few other players get into the bag check action! You should see them on tv shortly, so stay tuned.

All in all, it was a good trip to IW and now I head back to Chicago before I meet up with the rest of the tour team in Miami!

IW is still rolloing but onto the next project for me…..

We will keep you updated from Miami!!


Bethanie Mattek-Sands

Rising Star Polona Hercog

Anne Keothavong

Wilson players live from Indian Well and Miami


Bethanie Mattek-Sands uses the Wilson Tour BLX tennis racket

Wilson players live from Indian Well and Miami

With Wilson BLX technology, Wilson players led the way at the Australian Open and now Wilson looks to continue to lead the pack as the most innovative racquet brand through their social media efforts.  Starting at the BNP Paribas Open in Indian Wells, Wilson will become the first racquet brand to stream live feed player interviews on Wilson’s UStream channel.  Viewers will get an inside look at a few of Wilson’s professional tour players and will be given a chance to ask questions and chat in real-time.  Interviews with players such as Bethanie Mattek Sands and Anne Keothavong and Rising Stars Polona Hercog, as well as product updates will be streamed live from Indian Wells.

“Wilson prides itself on being innovative and ahead of the curve,” said Antoine Ballon, Wilson Global Marketing Director.  “UStream’s capabilities of keeping it interactive between our players and the everyday player is just terrific. We are psyched for a great few weeks of tennis.”

Bethanie Mattek-Sands, who received a wildcard into the main draw of this year’s BNP Paribas Open, is both a singles and doubles threat.  Already in 2010, she has reached the doubles quarterfinals of the Australian Open and the doubles finals in Memphis.  She is the world No. 15 in doubles on the WTA Tour and this fashionista will give us her view on the tennis world. She will be the first interview on the Wilson’s Ustream channel, tomorrow Tuesday March 9th at 5pm Pacific time.

Rising Star Polona Hercog, currently ranked No. 53 on the WTA Tour, recently reached the singles finals in Acapulco and won the doubles title.  She is poised to have a breakout year in 2010 and Wilson is excited to give viewers an inside look into an upcoming tour sensation.

Anne Keothavong, who has achieved a career high singles ranking of No. 48, has already reached the quarterfinals at Midland Challenger and the semifinals of Memphis will also be featured on the Wilson UStream broadcast.

“It is great to interact with fans and see their point of view on tennis. I am looking forward to Tweeting about the UStream experience!” Keothavong said with a smile.

Wilson will broadcast from the desert starting March 9th.

For a full schedule of player interview dates, click here.