Tag Archives: dimitrov racket

Spin Effect Technology 2 Legit 2 Quit

Hello there,

Yes, I just made an MC Hammer reference to describe our Spin Effect Technology! ūüėõ

Everyone at Wilson takes pride in creating the best tennis rackets for players, so it’s always a great feeling when people love the rackets and they are a REAL HIT!!! (cheesiness is thick tonight! haha)

The Spin Effect Tour is going around the world and here is just what a few had to say…..

Gives us the motivation to keep going and keep pushing it to the next level!

Until later,




Hey there,

Been a long time since we wrote an entry….I’m back for a little while on the social media gig…. so will just give you a quick update.

It’s May and clay court season is in full swing. It’s been successful so far for the Wilson team!!! Our head to toe player, Jarkko Nieminen won the dubs title and Philipp Kohlschreiber reached the singles semis in Munich…and now our Next Gen’rs have had some of the best wins in their careers to date…. Grigor Dimitrov beat Djokovic today, Laura Robson took down Radwanska and Madison Keys defeated former Roland Garros champ Li… Madrid is treating Wilson players well so far!! ūüôā I love seeing our Next Gen’rs do well… it’s always fun to see!!

As you may know, we were shooting some new stuff in Indian Wells and Miami in March, so the crew and I have been working on getting these videos/tv spots ready for this summer. At the same time, we are working on 2014 and getting all the other things we need ready for next year. Prepping this stuff has been my main focus and therefore I am not on the road as much through this summer.

Jacob and Robin will be heading to Rome this week to shoot a few things with a few players….. It’s really one of the most beautiful places and definitely a must do on the tennis calendar if you ever get the chance!! I will miss it for sure! Jacob and Robin better hit my favorite restaurant while they are there!

So the stuff we are working on now? Well, we are getting there little by little and can’t wait to show you the end results!!! For now, here is a little behind the scenes of our shoots….we are extremely fortunate to have some of the most fun players on tour, so even through rain storms, we had a blast!!!

Hope you enjoy!

Until later,


Thank you!

Wilson family photo

Wilson family photo!
Mike Steck, Jon Muir, Grigor Dimitrov, Tracy Almeda-Singian, Ron Rocchi, Joel Disbro, Dianne Bieschke & Cory Springer

Hey there,

Well, it has been a great few days…. when work consists of¬†getting to play¬†at the Innovaton Center, going to Piccolo Sogno,¬†sitting on the floor at the Bulls game, playing pool at Rockit, getting a private tour of the Art Institute, eating at Sunda¬†and having a blast with one of our players…¬†YEAH I consider myself pretty lucky.

When I started at Wilson, I did not know a single person here in Chicago and I have been fortunate enough to meet some really cool people in the city who have made my experience here an extremely positive one.

So I would like to take this opportunity to thank these people for not only helping us this week with Grigor Dimitrov’s Chicago adventures, but for also always taking care of me and¬†helping¬†put a smile on my face. Tony Priolo, Ciro Longobardo, Billy Dec, Holli Williams, Carson Kern, Chris Robbins, Chris Dilillo and¬†Erica Hilbert…. THANK YOU.

And to our new friends who we have met through the people mentioned above and helped create some special experiences for Grigor, Vince Pusateri and Chai Lee, Thank you.

As I said in my previous post Grigor Dimitrov is an extremely talented tennis player and¬†on top of that he is a super nice kid….here is what we learned about Grigor this week: he is pretty good with a putter, is a killer pool player (didn’t miss a shot), loves art that has skulls & angels and most importantly, he is¬†TONS OF FUN! It¬†was a blast¬†to have him in Chicago¬†and it’s¬†GREAT to have him on the Wilson team!!!

I am extremely excited to share the video with you next week, so it’s into the editing room we go!!!

You ready Chris, Chris and Erica?!

Until later,


Grigor Dimitrov with Tony Priolo and Ciro Longobardo of Piccolo Sogno

Grigor Dimitrov with Tony Priolo and Ciro Longobardo of Piccolo Sogno

Grigor Dimitrov at the Art Institute of Chicago

Grigor Dimitrov at the Art Institute of Chicago

Vince, 'Wilsonita' and Grigor at the Chicago Bulls game

Vince, ‘Wilsonita’ and Grigor at the Chicago Bulls game

Alejandro, Grigor, Erica and Tracy at Sunda

Alejandro, Grigor, Erica and Tracy at Sunda

It’s all about heart


Hey there,

Well, in sports and in life…¬†as Rod Tidwell in Jerry Maguire proves, it’s all about heart!!!

So here we are on a Monday night and we just finished an outstanding dinner with one of our top young guns Grigor Dimitrov and a few people from the office.

It is not very often that we spend time with our players in Chicago at Wilson HQ and this is a great opportunity for us to not only get more feedback on our products, but get more insight to the players and what they are about.

Tonight Grigor and the Wilson crew talked about favorite movies, the last meal we would have if we were stuck on a deserted island and all the important things to cover when at a dinner table! haha

It was a super fun dinner and really relaxed, which EVERYONE really needed.

Anyway, I am may be extremely biased about my opinion of Grigor, as we have¬†worked closely together since he joined the Wilson team, but he is truly an AMAZING¬†kid with¬†SO MUCH¬†HEART…. you can’t help but¬†root for him and¬†get on the ‘G-Train’!!!!! ūüėõ

For¬†Grigor to make the effort to come to Chicago during the off season to spend time at Wilson HQ during his ‘vacation’, ¬†it means a lot to¬†us and shows his great character overall. It just shows how important his relationship with his sponsors¬†are to him and truly¬†speaks volumes of the type of person he is….. it really¬†shows tremendous respect and understanding to supporters. There is no question Grigor is one of the most talented players out there… and on top of that, he¬†has the personality and charisma to bring tennis to another level.

Grigor reached a career high of #48 this week on the ATP Tour and this clearly only the beginning for him.

Let’s hope he¬†can elevate and show¬†just the world exactly what he is capable of.

Until later,


ps I willwrite more later as tomorrow, we will have some fun stuff, but for now, enjoy the talent of the behind the back during a match!!!

Luck be a lady

Hey there,

Hope this entry finds everyone well. It’s been a while but I have good excuses! ;P

So I just got back from San Diego as¬†I joined the¬†Wilson crew¬†at the last¬†stop of¬†our tour¬†to show off our new¬†2013 tennis rackets to partners, dealers/retailers and a few select juniors and¬†club players.¬†It was¬†super insightful to hear the feedback on our products and to¬†see everyone get psyched about our new revolutionary racket technology. We also had the Tennis Channel there to check it out, which was rad! I am not going to get into detail about it just yet, but let’s just say¬†the words of Dead or Alive,¬†these new Wilson¬†tennis rackets¬†“SPIN YOU RIGHT ROUND!!!” ūüėČ

And you will definitely hear more about it in the weeks to come…. but if you are super eager, you¬†might want to¬†keep an eye on Tennis Channel! ūüėČ

But for now, let’s talk about my Wilson¬†peeps……¬†we have all been grinding it hard, giving that one big final push to the end of year and making sure we are lined up properly to have a great 2013. The¬†tough part?¬†Saying¬†Ciao¬†to a couple¬†of my favorite people, Mario Vergara¬†& his wife Melissa. They have been a big part of enjoying Chicago and I will definitely miss them! Between them and Kenny leaving, I feel a bit abandoned….¬†The good news, there¬†are some additions to the team to help us¬†continue to grow in the online space and give¬†a different perspective on the tennis life. In the next weeks, you will see entries and postings from our new Digital Specialist, Lauren Adermann. Please welcome her! ūüôā I’m really excited to have another person to work closely with and¬†we will also have another new member to the team, Anna, who will start in the next few weeks.

It’s¬†been¬†an¬†extremely crazy 6-8 month GRIND, but seems like everything is finally¬†coming together…

I have been quite reflective these past few weeks (might have something to do with getting a year older!) but I feel really lucky to have found¬†my¬†rhythm¬†here in Chicago. The people I work with, the friends I have made, have really made it a fun experience. As most of my friends and family know, I am not a ‘winter lover’ and¬†am a serious creature of habit,¬†but right now I’m having a blast and¬†can’t imagine being anywhere else.

I feel lucky to go to work and being excited to work with the team,¬†bustin¬†it, laughing¬†and have intellectual debates on what we should do. If you enjoy and respect¬†the people you work with, it’s a huge bonus. (Not sure¬†if¬†the¬†crew feel the same about¬†me, but anyway…¬†ha)¬†And out of the office, I have my spots. Piccolo Sogno AT LEAST once a week…Tony and Ciro are the best!!!! And Billy’s¬†¬†Sunda¬†& Underground when I feel like misbehaving…¬†lol

Not sure why, but I have been always fortunate¬†enough to have people¬†look after me and¬†they let me¬†experience some cool s**t with them……and you will get to see¬† some of it coming up¬†when Grigor Dimitrov¬†hits Chicago with Wilson!! ūüôā ….. More to come on that….

Until later,


Wilson General Manager Jon Muir doing an interview with Tennis Channel in San Diego

Wilson General Manager Jon Muir doing an interview with Tennis Channel in San Diego

Next Gen Lead Wilson Team into Semis

Wilson Next Gen are starting to come into their own and the 2012 Pro Staff & Juice tennis rackets continue to produce results.



Armed with her Wilson Blade 98, Next Gen’r Laura Robson reaches her 1st WTA semifinal in Palermo after defeating fellow Wilson player Carla Suarez Navarro 6-4 2-6 6-3.

Grigor Dimitrov swung his Wilson Pro Staff 95 to reach his 2nd ATP World Tour semifinal, defeating 3rd seed Ramos 7-6 7-3. He will now take on Ferrer for a spot in the Bastad final.


Alexandr Dolgopolov reaches the Umag semifinals after using his Wilson Pro Staff 95 to defeat Berlocq 6-4 6-4.

Wilson Exclusive athlete Barbora Zahlavova Strycova swung her Juice 100 into the Palermo semis

Jan Hajek reaches his 1st ATP World Tour semifinal of the year swinging the Wilson Juice to defeat Zopp 6-3 4-6 6-3

Want to celebrate Roger’s & Serena’s Wimbledon wins all day? Download their computer desktop wallpapers here

Wilson Next Gen Take Down Seeds

Wilson Next Gen continue to rise.
See who was able to pull the upsets at Wimbledon-Day 2.

Armed with his Wilson Pro Staff 95 tennis racket, Grigor Dimitrov  pulls the upset over 32nd seed Anderson 7-5 7-6(3) 6-7(4) 6-3.

Grigor Dimitrov plays with the Wilson Pro Staff 95 tennis racket

Looking stylish in the Wilson Tennis Timeless tank top, Kiki Bertens defeats 19th seed Lucie Safarova 6-3 6-0 to reach 2nd round.

Kiki Bertens plays with the Wilson Blade 98 Pink tennis racket

David Goffin used his Wilson Blade 98 tennis racket to take out 20th seed Tomic in four sets.

David Goffin plays with the Wilson Blade 98 tennis racket