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Wilson extends sponsorship of Davis Cup and Fed Cup

Wilson Business Director Europe Christian Singer and ITF President Francesco Ricci Bitti

The ITF announced today that it has renewed its sponsorship agreement with Wilson Racquet Sports as an international partner of Davis Cup and Fed Cup. Wilson will remain the Official Ball of Davis Cup and Fed Cup for a further five years, starting in 2013 through 2017.

Wilson joined Davis Cup in 2002 as an official partner and manufacturer of the Official Ball of Davis Cup. It currently markets the Wilson Davis Cup Tour ball as the Official Ball of Davis Cup, a premium tennis ball that is ideal for play on all court surfaces.

Wilson went on to become an official partner and manufacturer of the Official Ball of Fed Cup in 2006, since when it has increased its on-site presence and activities at all ties in the ITF’s premier team competitions.

In addition to its long-term support of Davis Cup and Fed Cup, Wilson has a strong commitment to grass roots tennis. It is currently the Official Ball of the ITF’s junior team competitions at the under 14 and under 16 level; the exclusive supplier of tennis rackets, shoes, clothing and accessories to the ITF Development Coaching Team; and has also supported the ITF Worldwide Coaches Conference.

ITF President Francesco Ricci Bitti said: “Wilson remains an outstanding partner for the ITF, helping in our efforts to develop and promote the game. In particular the company has been a long and loyal sponsor of our premier team competitions, and we are delighted to have its continued support for many years to come.”

 

“The Davis Cup and Fed Cup are iconic tennis institutions, important to the heritage of the sport and to our brand,” said Jon Muir, general manager for Wilson Racquet Sports. “These events help to drive the local participation efforts in many countries around the world, and our brand and business efforts have aligned to support this as well. We are pleased to continue this strong partnership and look forward to bringing the energy of the game to all generations of tennis fans.”

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Sabine Lisicki joins Wilson Team

Christian Singer, Sabine Lisicki and Martin Gaffal

Sabine Lisicki has signed a long-term agreement with Wilson Sporting Goods Co. To kick off the new partnership, Lisicki was at the ATP Tour tournament in Munich, Germany to sign autographs and meet tennis fans.

“Wilson has a great tennis tradition and I look forward to having my best results with my Blade tennis racket,” said Lisicki.

In 2009, Lisicki reached a career high #22 on the WTA Tour after defeating Venus Williams to win her 1st WTA Tour event in Charleston and then went on to reach the quarterfinals of Wimbledon later in the year.

“Sabine is one of the Germany’s top athletes,” said Christian Singer, Wilson Sporting Goods Racquets Business Director Europe. “Sabine’s personality and enjoyment for the game is a great asset to our brand. She has just started to realize her potential on court and we look forward to watching her continue to climb atop the WTA Tour ranks.”

20 year old Lisicki will use the Wilson Blade 98 tennis racket when she takes the court in a few weeks.

Sabine Lisicki with fans in Munich