Tag Archives: bnp paribas open

We’re baaaaaccckkkkk!!!! Indian Wells, here we go!

Sometimes you just need to get high!! lol Climbing the fence to get the shot of the Wilson Steam that we want on camera

Good morning everyone!

So it’s 1am here inΒ Newport Beach, California and oddly enough I just woke up from going to bed at 11pm and I have to be up at 4:30am to head to Indian Wells…..I think it’s common when you know you have to get up early, that you really don’t sleep…. so thought I might as well takes this opportunity to write the 1st entry for IW! πŸ˜‰

The last couple of days have been spent shooting video with VikaΒ Azarenka,Β some of our young upcoming American tennis players and some local junior players…. it has been a blast!!!

I don’t want too give too much away, so I am going to let some photos from the shoot do the talking….

Hopefully the video is as funny as it is inΒ our heads and as much fun as we had shooting it!!!

It’s off to the desert in a couple of hrs to shoot some more ‘Evidence’ for the Juice and Steam ads….. my boss Mike gets in today and we will be shooting some legality stuff…. rumor has it the wind is supposed to be killer next couple of days… hope it doesn’t become an issue…..

Will write more when I am not completely delirious… it was a long couple of days and the next two days will also be EXTENDED!!

Let’s cross our fingers we get some good stuff that you will enjoy. πŸ™‚

Until later,


Gabby Andrews is ready for her close-up with Wilson Steam tennis racket

Gabby Andrews is ready for her close-up with Wilson Steam tennis racket

Shooting the Wilson Juice tennis racket

Shooting the Wilson Juice tennis racket

Bryce doing his best acting with the Wilson Juice!

Bryce doing his best acting with the Wilson Juice!


Sabine Lisicki answers Facebook fan questions


Sabine Lisicki is the WTA world #14 and always a crowd favorite.

Sabine has had her best results with her Wilson Blade 98 Pink BLX tennis racket, reaching a career high #14 and reached the semis of Wimbledon, becoming the 1st German in 12 years to reach a Grand Slam semi.

We caught up with Sabine to get some of your fan questions answered.

Anderson Chan What’s your favorite dessert and which kind of restaurant’s you like to go :)?
Sabine: Ice cream in the summer at a gelatos place. I enjoy the variety of restaurants. Pretty much depends what I feel like. But I do like to go to Indian restaurants.

Robin Wilson Β Whats your pre-match meal/snack consist of?
Sabine: Usually plain rice or gluten free pasta with a little bit of chicken

Kristin Dietz Jones What is your favorite junk food?
Sabine: See question number one

Aliny Calejon Β Who’s her dream mixed doubles partner?
Sabine: Roger Federer

Ahmad Mubarak Tell us about your pet.
Sabine: What do you want to know? It’s a Yorkshire terrier and is called Happy πŸ™‚

Wilson GM Jon Muir receives Tennis News 2009 Person of the Year Award in Indian Wells

Roger Federer congratulates Jon Muir

On March 14, Jon Muir received the 2009 Tennis News Person of the Year Award from Tennis News Publisher Bob Larson and Steve Bellamy on Center Court of the Indian Wells Tennis Garden during the BNP Paribas Open. Prior toΒ the ceremony, Muir also received a congrats from Wilson’s top player Roger Federer.

Jon Muir, the 2009-10 president of the Tennis Industry Association, and worldwide general manager of Wilson Racquet Division was named the Tennis News 2009 Person of the Year.

Through his leadership the TIA is evolving as an industry organization to establish industry economic objectives, an increased focus on creating frequent players/consumers for the sport, and establishing clearer communications and tools that can be utilized throughout the industry.

In 2009, the TIA held two β€œsummit” meetings with representatives from all the major organizations in the industry to discuss concerns and develop further their focus in the following areas:

* Economic Health: TIA is embarking to measure the total size of the tennis industry to include all stakeholders and gather other key economic barometers so they can focus more on big picture goals to increase the total revenue size and economic impact of the industry, including understanding total employment that is driven by the tennis industry.

* Communication & Awareness: The TIA is building & consolidating its information into one single website (www.tennisindustry.org) that will allow all stakeholders to access basic research information, key facts & updates, and general messaging information for the sport and industry that everyone can utilize to further drive interest in tennis and allow everyone to leverage shared information to drive potential non-endemic revenues into our industry.

* Frequent Players: While participation now exceeds 30 million total players and tennis is the fastest growing traditional sport in America, the TIA must focus additional efforts to translate this into more frequent consumers for our sport and industry. There are currently 5.4 million frequent players, but as Muir has stated if we can just achieve a 5% increase each year, we will exceed 9 million frequent players by 2020 and this would have a substantially positive economic impact on our industry and sport – over the next 10 years – and all stakeholders from retailers to tennis professionals, membership to events, media to manufacturers will have a dramatically larger economic pie to share in – that benefits all.

Muir has committed that the industry will begin to see the TIA evolve in 2010 to support these focus areas while still maintaining its strong research and overall participation efforts with the USTA.

One other tool of interest that the TIA has been working on is its β€œPlayTennis” widget concept that may provide a powerful type of tennis search engine pathway tool to everyone in the industry that helps players find local facilities, certified tennis professionals, quickstart programs, and other potential simple search filters that will support new and re-joining players finding the appropriate pathway to becoming a frequent player in the sport. In addition to this, the TIA launched its β€œRacket Up, America” promotion in 2009 as a first step to rally the industry focus on getting people playing tennis given the challenging economic environment and this was meant to drive consumers to buy a new racket with tennis retailers. The TIA has said it will continue to explore ways to expand the Racket Up, America promotion in 2010 for broader awareness and impact.

Muir started his career in tennis as a teaching professional in Southern California and was soon offered a sales rep position by Dave Haggerty and Steve Zalinski at Dunlop. Two years later, in 1997, he was hired by Bob Shafer at Wilson as a territory sales manager in the Southern California area. He has served in various positions at Wilson in sales, promotions, and marketing before taking his current responsibility as worldwide General Manager in 2006. Now he travels frequently, about 150 days a year with most of this internationally to support Wilson’s business and growth outside the US market.

Muir is still a current, certified tennis professional with both the USPTA and the PTR organizations as well as serving on the Executive Committee of the USTA national board as a Presidential Appointee of Lucy Garvin.

To follow Wilson General Manager Jon Muir around the globe and get the inside scoop on the tennis industry go to Jon Muir’s Twitter click here


Steve Bellamy, Jon Muir & Bob Larson on Center Court at the BNP Paribas Open at the Indian Wells Tennis Garden