WILSON OFFICAL BALL AND PARTNER OF BNP PARIBAS SHOWDOWN
[Tonight, Monday, February 28th, is the much anticipated 2011 BNP Paribas Showdown, marketed as “Tennis Night in America”, live from Madison Square Garden. The one-night event will feature two of the greatest rivalries in tennis when John McEnroe faces off against Ivan Lendl to be followed with Pete Sampras taking on Andre Agassi.
The four all-time greats have won a combined 37 Grand Slam Singles titles and 295 ATP Tour events. The match will air to 45 million homes in 130 countries. Starting at 6:00 p.m. Central ESPN3.com will stream live the classic rivalry between McEnroe and Lendl. At 8:00 p.m. Central, ESPN2 will televise the match between Sampras and Agassi.
Sampras will be playing with a blacked out racket (no cosmetics) for the event this evening. More details to follow later in the year, but Pete plans to maintain an active playing schedule (exhibitions and senior events) throughout 2011 and beyond. He is committed to working with Wilson on something new that we expect to share with everyone later in the year.
Wilson is the Official Ball and partner of the event and provided numerous promotional materials as well. Keep an eye out for Wilson Couch commercials, Tour Vision shoes for ball persons and linesmen, and on-court ball coolers.
Wilson is also supporting the pre-event launching USTA’s 10 and Under Tennis initiative.
In 2011, the USTA will spearhead the change in the look and feel of tennis, with lines for the 60-foot tennis court employed by the QuickStart Tennis play format being added to a traditional 78-foot court. Known as blended lines, the result enables more children to get in the game by learning how to play on an appropriately sized court.
10 and Under Tennis is real tennis scaled to size and lower-bouncing balls, lighter and smaller racquets, and shorter courts that make the game fun, easy to learn and easy to play, ensuring that kids will return to tennis again and again. Tonight, at 8 p.m. Central on ESPN2, viewers will witness a live tennis match in the U.S. played on a court with blended lines for the very first time.
In an exciting first, the USTA and First Lady Michelle Obama’s “Let’s Move!” campaign have teamed up to create a Public Service Announcement that encourages children to get active and enjoy tennis. The PSA will air for the first time tonight on ESPN2. The PSA will go into broader rotation this summer during the Olympus US Open Series and the US Open. Please click on the link http://www.usta.com/videos/usta-teams-with-first-lady-michelle-obama/ to view the PSA.